Confidential, senior-level coaching for C-suite executives, VPs, and directors navigating complexity, pressure, and performance. Direct. Honest. Results in behaviour — not reports.
Request a Confidential Call →Most leaders don't need more advice. They need someone who challenges their thinking, deepens their self-awareness, and helps them move forward with intention. Watch the 60-second introduction.
Navigating pressure, politics, and board-level expectations. Sharper presence. Clearer communication. Stronger stakeholder impact.
Stepping into larger roles, broader influence, and higher visibility. Building the behaviours the new level demands before the first misstep.
Building the presence, communication, and self-awareness the next role requires — before the gap becomes visible to others.
Individual coaching within a corporate mandate. For organisations investing in directors, VPs, and C-suite leaders. Full confidentiality maintained.
Experience with leaders across 50+ nationalities. Fortune 500 companies, scaling startups, and mid-sized international firms. Sessions conducted in English.
Context, goals, pressure points, and what has and hasn't worked before. No agenda brought into the room.
Define the behavioural shifts that matter most at this stage and in this role. Specific, measurable, honest.
Direct sessions. Real challenge. Preparation for actual situations — your meetings, your stakeholders, your decisions.
What happens between sessions matters as much as the sessions themselves. Accountability is part of the work.
Honest mid-point and end-point assessment. What changed, what still needs work, what comes next.
This is a senior-level service. The investment reflects access to an individual ICF-PCC credentialed coach with 5,000+ hours of experience across 14+ industries — not a platform subscription or a matched coach from a database.
Request a Confidential Call →Lassi Albin is an ICF-PCC executive coach with 5,000+ coaching hours across Fortune 500 firms, scaling startups, and global institutions. He has coached 1,000+ leaders across 50+ nationalities and 14+ industries, working with senior executives at the level where the stakes are highest and the conversations most difficult.
His coaching style is direct, emotionally intelligent, and grounded in real business experience. Before coaching, Lassi built his career across supply chain management at Hilti Corporation and American Standard Companies — both Fortune 500 organisations — followed by business development across Latin America, corporate relations at the University of St. Gallen, and executive education at IESE Business School in Barcelona. He has lived and worked in 11 countries — Finland, Germany, the United States, the Netherlands, Belgium, Switzerland, Mexico, Poland, Latvia, Spain, and Australia — giving him an unusually broad cultural fluency that transfers directly into his work with international executives.
He teaches executive communication at IESE Business School and is co-founder of Lead as Coach, an ICF Level 1 accredited leadership program. His certifications include EIQ-2 (Emotional Intelligence), DISC, Six Sigma Black Belt, and an MBA from Rotterdam School of Management. He works with individual private clients and corporate-sponsored coaching mandates across Europe and the Middle East, including Switzerland, Finland, and the Gulf region.
Executive Coach & Lecturer at IESE Business School. Coaching across IE Business School, EADA, and Aalto University.
Supply chain at Hilti Corporation and American Standard Companies (Fortune 500). Business development across Latin America. Corporate relations at University of St. Gallen.
Lived and worked in 11 countries. Coached leaders across 50+ nationalities in Europe, the Middle East, and beyond.
"Platforms are good for scale. Senior leaders often need something else."
"Lassi has been a tremendous executive career coach for me in the past and helped me significantly in my career progression. His coaching, networking, and perspective helped me to understand what really matters in life and work, and how to combine this to the best outcome for long term progression."
"Lassi is one of the best communication trainers we have at IESE Business School. He is a people-oriented person, knows how to create and transmit both impactful content and empathy, and his positive energy is contagious!"
"When I was returning from my sabbatical, Lassi helped me explore my options, strategise opportunities and create a concrete action plan. Practical and tactical with great insight, topped with positive energy. Topnotch career coach and sparring partner."
For private clients and corporate-sponsored executive coaching engagements.
Request a Confidential Coaching Call →Looking for corporate leadership programs? Lead as Coach offers an extensive portfolio of ICF-accredited on-site and online programs for organisations. Visit leadascoach.com →